{"id":2985,"date":"2021-10-27T11:59:02","date_gmt":"2021-10-27T11:59:02","guid":{"rendered":"https:\/\/www.miramar.eus\/2021\/10\/27\/el-palacio-miramar-presenta-su-nueva-marca\/"},"modified":"2025-09-16T09:18:05","modified_gmt":"2025-09-16T09:18:05","slug":"el-palacio-miramar-presenta-su-nueva-marca","status":"publish","type":"post","link":"https:\/\/www.miramar.eus\/fr\/2021\/10\/27\/el-palacio-miramar-presenta-su-nueva-marca\/","title":{"rendered":"Palacio Miramar pr\u00e9sente sa nouvelle marque"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#3e3e3e;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: left;\">Le Miramar Palace lance une nouvelle image, entamant un nouveau voyage sous la direction et l&rsquo;exp\u00e9rience de l&rsquo;\u00e9quipe du Kursaal Center.<\/p>\n<p style=\"text-align: left;\">La nouvelle identit\u00e9 tente d&rsquo;\u00e9voquer le style architectural du Palais, mettant en valeur ses formes anguleuses si pr\u00e9sentes \u00e0 l&rsquo;ext\u00e9rieur et \u00e0 l&rsquo;int\u00e9rieur du b\u00e2timent. L\u00b4Estudio Husmee, auteur de la marque, a choisi de composer la marque en lettres majuscules, ce qui en plus de lui donner une morphologie rectiligne, lui conf\u00e8re un caract\u00e8re plus solennel et majestueux. De plus, une variante des lettres \u00ab\u00a0A\u00a0\u00bb du logo a \u00e9t\u00e9 utilis\u00e9e, qui n&rsquo;a pas de poteau transversal et fait allusion \u00e0 ses toits \u00e0 pignon caract\u00e9ristiques. Cet exercice donne \u00e0 la marque une plus grande identit\u00e9 et permet \u00e9galement de former la lettre initiale \u00ab M \u00bb qui fera office de symbole.<\/p>\n<p style=\"text-align: left;\">La marque est compos\u00e9e de trois \u00e9l\u00e9ments ; le symbole, le logo \u00ab Miramar \u00bb et la description \u00ab Palacio \/ Jauregia \u00bb. Jouant avec les \u00e9l\u00e9ments qui la composent (Logo\/Symbole\/Description) et qui peuvent fonctionner s\u00e9par\u00e9ment, la marque adopte diff\u00e9rentes versions qui permettent de l&rsquo;int\u00e9grer dans les diff\u00e9rents formats et plateformes. Ainsi se cr\u00e9e une marque sobre et intemporelle, qui apporte de la fra\u00eecheur et modernise l&rsquo;image de Miramar dans une harmonie de contrastes entre actuel et traditionnel.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:50% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-video fusion-youtube\" style=\"max-width:691px;max-height:388px;\"><div class=\"video-shortcode\"><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/rZLzT1VEFBk?wmode=transparent&autoplay=0\" width=\"691\" height=\"388\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:50% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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